As business and leisure become more intertwined, today’s lifestyle developments, which include hotels, must accommodate the desires and needs of a community in its overlapping engagements. We are compelled to provide immediacy and adjacency to more things and to more people - work, relax, gather, entertain the family, eat, drink and shop. It is crucial that our planning take into account this diversity of lifestyle concepts in development. Therefore, it is crucial to the Master Plan Concept process to relate the physical planning to the notion of a lifestyle-oriented concept.

At the heart of this approach is the intention to provide a unique design process that addresses memorable and distinctive life patterns and experience. We recognize four essential life patterns of fulfilling lives- Live, Work, Play and Communicate, which form the priority basis for the development objectives and phasing strategies for the particular development.

We must be able to answer the age-old question: What do people want? We find that people are desirous of the same quality of product and place that others all over the world are desirous of. However, they do not want to have to look for this away from home but rather, right at home.

We must recognize the evolving context of what people want, such as IT technology. IT technology has come to the forefront of planning and entertainment expectations, and is as important to people as their access to a cricket field, tennis court or pool.

What we seek to deliver in development are lifestyle experiences where “Lifestyle living is a want and is more than a need”.